> Even in the throes of a global recession, when the focus was on restructurings and cost reductions, 80% of the respondents rated becoming more innovative among their top three priorities for achieving company success. > Nearly two-thirds of the executives admitted their businesses were not close to realizing their full potential in tapping outside ideas; they deemed such action a big…
The paper can be downloaded from the following link: https://research-api.cbs.dk/ws/portalfiles/portal/65931057/robert_strand_et_al_sustainable_open_innovation_acceptedmanuscript.pdf
Contests Crowd Collaborative Communities Crowd Complementors Crowd Labour markets The article “Using the crowd as an innovation partner” by Kevin J. Boudreau and Karim R. Lakhani is available at the following link: https://www.researchgate.net/publication/236223134_Using_the_Crowd_as_an_Innovation_Partner
The Power Triangle ‘ Who would buy this?’ (Traffic) ‘ What can we say to persuade them to buy?’ (Conversion) ‘ Can you reach them affordably?’ (Economics) ‘ Can they give you money?’ (Economics) In order to sell something you have to get Traffic; then you have to convert the traffic. Economics means you have to create value for your customers and…
Se paragonassimo il cervello umano ad una matrioska, avremmo probabilmente una sequenza ad incastro di questo tipo: la bambola matrioska più grande corrisponderebbe alla neocorteccia- la materia grigia- che presiede alle funzioni cognitive. È il cosiddetto cervello razionale. La bambola centrale sarebbe il sistema limbico, il cosiddetto cervello emotivo.Ospita l’amigdala che è un po’ il centro delle emozioni, parla la lingua della…
